Joco almost died at launch. Now, it&#8217;s a lifeline for e-bike delivery riders — and a profitable business

Joco almost died at launch. Now, it’s a lifeline for e-bike delivery riders — and a profitable business

Joco was founded by two Jonathans who met at Columbia Business School, and they built the company from the ground up after facing a cease and desist order in NYC.

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After the initial setback, Joco pivoted away from consumer rides to focus on providing e-bikes and services for gig delivery workers, which has become their core business.

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Joco has found success by going above and beyond for their customers, providing amenities like concierge services, free gear, and even personal vehicle retrievals to build loyalty.

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Joco is now a profitable business and plans to rapidly scale its fleet of e-bikes and charging infrastructure to meet the growing demand from gig delivery workers and enterprise customers.

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