Facebook partner admits smartphone microphones listen to people talk to serve better ads

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Smartphones Listening

Smartphones can listen to conversations and use that data to serve targeted ads

Active Listening Software

Companies like Cox Media Group use AI to capture voice data for ad targeting

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Legal Concerns

The legality of this practice is questionable, with terms of service often permitting it

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Industry Fallout

Google has removed Cox Media Group from its Partner Program, and Meta is reviewing the partnership

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