Facebook partner admits smartphone microphones listen to people talk to serve better ads
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Smartphones Listening
Smartphones can listen to conversations and use that data to serve targeted ads
Active Listening Software
Companies like Cox Media Group use AI to capture voice data for ad targeting
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Legal Concerns
The legality of this practice is questionable, with terms of service often permitting it
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Industry Fallout
Google has removed Cox Media Group from its Partner Program, and Meta is reviewing the partnership
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