Digital replication right

Digital replication right

Senators propose “Digital replication right” for likeness, extending 70 years after death

Law would hold US individuals and firms liable for ripping off a person's digital likeness.

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To protect a person's digital likeness, the NO FAKES Act introduces a "digital replication right" that gives individuals exclusive control over the use of their voice or visual likeness in digital replicas. This right extends 10 years after death

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