Bluesky tops 20M users, narrowing gap with Instagram Threads

Bluesky's User Growth

Bluesky, the social network and X competitor, has seen a surge of new users following departures from the Elon Musk-owned app formerly known as Twitter. Bluesky has now topped 20 million users and is rapidly closing the gap with another prominent X rival, Instagram Threads.

Comparing Bluesky and Threads

While Threads still has a much larger user base of over 275 million monthly active users, Bluesky's rapid growth has narrowed the gap. Bluesky has surpassed Threads in daily active users and website visits in some regions.

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Bluesky's Mobile App Growth

Adoption of the Bluesky mobile app is also growing significantly, with usage up over 500% in the US and 350% in the UK after the US elections. Bluesky has even become the #1 app on the US App Store.

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Factors Driving Bluesky's Growth

Bluesky's growth has been fueled by an exodus of users from the Elon Musk-owned X app, who are leaving due to Musk's political activities and changes to X's blocking and privacy policies.

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