Black Friday hits a record $74.4B in sales online, up 5% on last year

Black Friday 2024 saw record online sales of $74.4B globally, up 5% from 2023.

Black Friday Sales Online

In the U.S., consumers spent a record-breaking $10.8B on Black Friday, up 10.2% year-over-year.

U.S. Online Sales Surge

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55% of all online spend was made on mobile devices, and deep discounts in toys, electronics, and TVs fueled the surge in sales.

Mobile and Discounts Drive Sales

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Traffic to retail sites from AI chatbots was up 1,800% year-over-year, indicating their growing role in online shopping.

AI Chatbots Gain Traction

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