Black Friday hits a record $74.4B in sales online, up 5% on last year
Black Friday 2024 saw record online sales of $74.4B globally, up 5% from 2023.
Black Friday Sales Online
In the U.S., consumers spent a record-breaking $10.8B on Black Friday, up 10.2% year-over-year.
U.S. Online Sales Surge
55% of all online spend was made on mobile devices, and deep discounts in toys, electronics, and TVs fueled the surge in sales.
Mobile and Discounts Drive Sales
Traffic to retail sites from AI chatbots was up 1,800% year-over-year, indicating their growing role in online shopping.
AI Chatbots Gain Traction