Aesthetic, launches this week using AI

Aesthetic Launches

A new fashion company, Aesthetic, launches this week using AI to help people identify and shop for clothing they find on social media.

Alma Fashion Concierge

Aesthetic's fashion concierge, called Alma, makes it easy for people to buy clothes that might otherwise be hard to find.

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Monetizing Aesthetic Trends

Aesthetic plans to help creators monetize their style by allowing brands and artists to create their own Aesthetic pages for fans to shop.

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Funding and Advisors

Aesthetic has received investments from Slow Capital and Zeal Capital Partners, and has advisors including former Guess CEO Victor Herrero and Informa Markets Fashion President Kelly Helfman.

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